Hailey Bieber has formally joined the ranks (legions? plenty?) of celebrities with their very own magnificence manufacturers. On Wednesday, the mannequin launched Rhode, a minimalist skin-care label that shares the mannequin’s center identify of her.
Touted in a press launch as “[providing] reasonably priced, luxurious merchandise with considerate intention that ship mild, efficient skincare to spend money on your self for the lengthy haul,” Rhode’s five-SKU providing shall be bought direct-to-consumer by way of its personal web site, rhodeskin.com. Costs vary from $16 to $29.
At launch, the “edited and intentional” lineup — which is reportedly based mostly on Bieber’s personal philosophy of surrounding your self with “one in every of all the things actually good” — features a serum, moisturizer and lip therapy in three scent choices.
“I reside by a set of edited necessities — one actually good coat, one actually good moisturizer that works completely for me and that I will at all times come again to,” Bieber mentioned of the wall-down philosophy. In her assertion, she including that she hopes to place the model as an antidote to “quick magnificence” by specializing in a streamlined, minimal assortment for a “tightly-curated shelf,” with a spotlight particularly on supporting the pores and skin barrier, a vital perform for all pores and skin sorts.
The inaugural product drop contains the Peptide Glazing Fluid ($29), touted because the “dewy hydration layer” and a “hybrid serum-gel” designed to hydrate pores and skin in addition to “immediately illuminat[ing it] for a glazed end.” Along with the plumping peptides talked about in its identify, the system is spiked with niacinamide (to brighten and enhance texture), hyaluronic acid (for hydration) and marula oil (for pores and skin barrier assist).
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Designed for use because the second step within the Rhode system, the Barrier Restore Cream ($29) is described as a “wealthy cream moisturizer” and “antioxidant and peptide powerhouse that delivers hydrated, smoother, softer pores and skin over time.” A mix of shea butter and squalane moisturize, whereas peptides plump pores and skin, niacinamide brightens and açai presents antioxidant safety.
After which there’s the Peptide Lip Therapy, “a restorative lip therapy for naturally plump, pillowy delicate lips” with a shiny end. It depends on a mix of shea butter, peptides and babassu to perform all of these objectives, and is offered in several scents, akin to Salted Caramel and Watermelon Slice. (There’s additionally an Unscented possibility.)
All of Rhode’s merchandise are cruelty-free and perfume free (excluding the 2 scented lip remedies). The model has additionally partnered with the Rhode Futures Basis since launch, by means of which it goals to “assist 1,000 ladies and their households by 2023.” The muse is working with the Accion Alternative Fund, Black Mamas Matter Alliance and the LIFT Communities Household Objective Fund, committing to contributing a minimal of 1% of gross sales and volunteer efforts to “companions who actively serving to ladies direct their very own careers, well being and journey to motherhood.”
Rhode can also be intentional about being identity-inclusive, per its press supplies, which state (in daring lettering): “For all ladies, together with non-binary, trans, non-cis and all women-identified individuals.”
Get a more in-depth take a look at every of Rhode’s debut merchandise within the gallery under.
See further marketing campaign imagery that includes Hailey Bieber for Rhode within the gallery under.