Hailey Bieber’s Magnificence Model Is Formally Right here

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Hailey Bieber has formally joined the ranks (legions? plenty?) of celebrities with their very own magnificence manufacturers. On Wednesday, the mannequin launched Rhode, a minimalist skin-care label that shares the mannequin’s center identify of her.

Touted in a press launch as “[providing] reasonably priced, luxurious merchandise with considerate intention that ship mild, efficient skincare to spend money on your self for the lengthy haul,” Rhode’s five-SKU providing shall be bought direct-to-consumer by way of its personal web site, rhodeskin.com. Costs vary from $16 to $29.

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